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The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as discounts, cashback and commitment factors can be effective motivators for mobile purse adoption. Nonetheless, the specific aspects that drive mobile budget adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis

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The Psychology Behind Mobile Wallet FosteringIncentives and benefits such as discounts, cashback and commitment points can be powerful incentives for mobile wallet fostering. However, the precise variables that drive mobile purse fostering are still an enigma.Making use of the stimulus-organism-response (S-O-R) concept as an academic basis, this re

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